The clinic that couldn't see its own ceiling
The plan was to scale what was working. More marketing, more patients, more of the same. The problem was that the model had a ceiling and nobody had named it yet.
How a market mismatch was costing $65K a month
$5K to $123K. Same product, same team, same budget. What changed wasn't the spend, it was where they were pointing it. Here's what the data showed us.